Tuesday, July 8, 2008

Cost Comparison of Mona Vie

We've been working on our own calculations (comparing Shaklee prices and the cost of your basic 'what you can buy' fresh fruits) and came across this wonderful breakdown of just the few ingredients (NOTE: Prices are from about a year ago):

The True Cost of Mona Vie!!!

Here is a study performed by Sharon M. Martin, B.A., LMT, CNMT. The subject of her study was "A comparison shopping by certified neuromascular therapist on Monavie."

People who don't understand what Mona Vie is are quick to label it "an overpriced juice with a slick marketing campaign," but they're making snap judgements and have not taken the time to really examine the product in detail, nor have they compared it with other nutraceuticals on the market.

I was at the health food store today and I decided to price the acai juice and compare it with the price of Mona Vie. I also priced the liquid glucosamine and the celadrin, because I think it is significant to consider the cost of having to buy those two items separately as opposed to having them already contained in your acai berry complex. I also took into consideration that the healthfood store sells pure acai, without the synergystic blend of other fruit juices.

In addition, I compared the price of acai juice to the price of noni juice. I did this for my own benefit so I could have a clear understanding the dollar value of a bottle of MonaVie.
  • 1 750 ml bottle Mona Vie Original $32.00
  • 1 750 ml bottle Mona Vie Active $37.00
  • 750 Milliliters = about 25 Fluid Ounces
Each bottle of Mona Vie is just over 25 oz ($1.28 per oz for the Original and $1.48 per oz for the Active). If that seems like a lot, consider the fact that people walk into Nature's Way Cafe and shell out $3.00 for an ounce of wheatgrass without batting an eye.
  • 32 oz bottle acai $23.99 (.75 cents per oz)
  • 16 oz bottle noni $12.99 (.81 cents per oz)
  • 32 oz bottle noni $22.99 (.72 cents per oz)
  • 8 oz liquid glucosamine $12.59 ($1.57 per oz)
  • 16 oz liquid glucosamine $26.99 ($1.67 per oz)
  • 30 oz liquid glucosamine $39.99 ($1.33 per oz)
  • 32 oz liquid glucosamine $45.99 ($1.44 per oz)
  • 120 capsules celadrin $26.29 (.22 cents per capsule)
  • 90 softgels celadrin $23.79 (.26 cents per softgel)
The recommended daily dose of liquid glucosamine is 1/4 oz., which is equivalent to 1.5 teaspoons, and the daily dosage of celadrin is three capsules daily (though, I'm not sure of the exact milligrams that should be in each capsule). I assume the two daily ounces of Mona Vie contains the appropriate amount of each factor.

So, a daily dose of Mona Vie Active costs $1.48 x 2 = $2.96. If you had to buy everything separately, it would cost $1.50 for the acai, about $3.00 for the liquid glucosamine, and then another .48 cents for the celadrin, for a total daily cost of $4.98. By drinking Mona Vie, you save $2.02 per day, or about $60 bucks a month. **Plus, you get the benefit of the other synergystically beneficial fruits.

The reason I made the noni price comparison was to find out if acai and noni are comparable pricewise. If you shop at the healthfood store, an ounce of noni is about .77 cents, compared to an ounce of acai, which is about .75 cents per ounce. Overall, noni is slightly more expensive, and yet it's a big craze and people are not deterred by the price of noni.

Therefore, no one selling Mona Vie should feel they need to apologize in any way for the cost of the product, because it's well worth the price when you break it down and consider the value of its unique blend of ingredients.

Also, nobody makes any money by shopping at the healthfood store! Take it from an avid healthfood store shopper like myself, they'll faster go into debt

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